Data protection
Your data is in safe hands with us – transparency and protection are our top priorities.
At MKLR, we place great importance on protecting your privacy and personal data. Our privacy policy explains how we collect, use, and secure information when you use our website and services.
Privacy policy for our website www.mklr.studio
1) Introduction and contact details of the responsible party
1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about how we handle your personal data when using our website. Personal data are all data with which you can be personally identified.
1.2 Responsible for data processing on this website in the sense of the General Data Protection Regulation (GDPR) is MKLR GbR, Rückersweg 6, 20537 Hamburg, Germany, Phone: 015562814375, Email: billing@mklrofficial.com. The party responsible for processing personal data is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data.
2) Data collection when visiting our website
2.1 When you merely use our website for informational purposes, i.e., when you do not register or otherwise transmit information to us, we only collect such data that your browser transmits to the server (so-called "server log files"). When you access our website, we collect the following data that is technically necessary for us to display the website to you:
The website you visited
Date and time of access
Amount of data sent in bytes
Source/reference from which you accessed the page
Used browser
Used operating system
Used IP address (if applicable: in anonymized form)
The processing takes place in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in improving the stability and functionality of our website. No transfer or other use of the data takes place. However, we reserve the right to subsequently review the server log files if concrete evidence points to unlawful use.
2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to us), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the string u0002"https://" and the lock symbol in your browser bar.
3) Hosting & Content-Delivery-Network
Framer
For hosting our website and displaying the page content, we use the system of the following provider: Framer B.V., Rozengracht 207B, 1016 LZ Amsterdam, Netherlands.
All data collected on our website will be processed on the servers of the provider. We have concluded a data processing agreement with the provider that ensures the protection of our visitors’ data and prohibits unauthorized disclosure to third parties.
Within the framework of the aforementioned services, data may also be transmitted for further processing on behalf of Framer Inc. in the USA.
For the transfer of data to the USA, the provider relies on standard contractual clauses of the European Commission, which are meant to ensure compliance with the European data protection level.
4) Cookies
In order to make the visit to our website attractive and to enable the use of certain functions, we use cookies, which are small text files stored on your device. Some of these cookies are automatically deleted after closing the browser (so-called "session cookies"), while others remain on your device for a longer period and allow for storing page settings (so-called "persistent cookies"). In the latter case, you can find the storage duration in the overview of cookie settings of your web browser.
If individual cookies we use also process personal data, the processing is carried out in accordance with Art. 6 para. 1 lit. b GDPR either for the performance of the contract, in accordance with Art. 6 para. 1 lit. a GDPR in the case of consent granted, or in accordance with Art. 6 para. 1 lit. f GDPR to safeguard our legitimate interests in the optimal functionality of the website as well as a customer-friendly and effective design of the website visit.
You can configure your browser to be informed about the setting of cookies and to decide individually about their acceptance or to exclude the acceptance of cookies for certain cases or generally.
Please note that the functionality of our website may be restricted if you do not accept cookies.
5) Contacting us
5.1 Calendly
For providing an online appointment booking function, we use the services of the following provider: Calendly, LLC, BB&T Tower, 271 17th St NW, Atlanta, GA 30363, USA.
For the purpose of appointing meetings, the first name, surname, and email address (and possibly the phone number if a phone appointment is desired) are collected in accordance with Art. 6 para. 1 lit. b GDPR and transmitted to the provider based on our legitimate interest in effective customer management and efficient appointment administration and stored there for appointment organization.
After the appointment has been held or after the end of the agreed appointment period, your data will be deleted by the provider.
We have concluded a data processing agreement with the provider, which ensures the protection of our visitors’ data and prohibits unauthorized disclosure to third parties.
For data transfers to the USA, the provider has adhered to the EU-US Data Privacy Framework, which ensures compliance with the European data protection level based on an adequacy decision by the European Commission.
5.2 In the context of contacting us (e.g., via contact form or email), personal data is collected. Which data is collected in the case of using a contact form can be seen from the respective contact form. This data is used exclusively for the purpose of responding to your concerns or for contacting you and for the associated technical administration.
The legal basis for the processing of this data is our legitimate interest in responding to your concerns in accordance with Art. 6 para. 1 lit. f GDPR. If your contact is aimed at concluding a contract, then an additional legal basis for processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted after your request has been finally processed. This is the case when it can be inferred from the circumstances that the relevant matter has been conclusively clarified and provided that there are no legal retention obligations to the contrary.
6) Use of customer data for direct advertising
Subscription to our email newsletter
If you subscribe to our email newsletter, we will regularly send you information about our offers. The mandatory information for sending the newsletter is only your email address. Providing additional data is voluntary and is used to address you personally. For sending the newsletter, we use the so-called double opt-in procedure. This means that we will only send you an email newsletter once you have explicitly confirmed that you agree to receive the newsletter. We will then send you a confirmation email asking you to confirm that you want to receive the newsletter by clicking on a corresponding link.
By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 para. 1 lit. a GDPR. When subscribing to the newsletter, we store the IP address you registered with from the Internet Service Provider (ISP) as well as the date and time of registration to trace possible misuse of your email address at a later date. The data we collect during the newsletter subscription will only be used for the purposes of advertising communication via the newsletter. You can unsubscribe from the newsletter at any time using the designated link in the newsletter or by sending a corresponding message to the initially mentioned responsible party. After unsubscribing, your email address will be deleted from our newsletter distribution list without delay, unless you have expressly consented to further use of your data or we reserve the right to further use of the data that is legally permitted and of which we inform you in this declaration.
7) Web analytics services
7.1 Google Analytics 4
Our website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which allows you to analyze your use of our website.
By default, when visiting the website, Google Analytics 4 sets cookies that are stored as small text blocks on your device and collect certain information. The scope of this information also includes your IP address, which, however, is shortened by Google by the last digits to exclude direct personal identification.
The information is transmitted to Google servers and processed there. Transfers to Google LLC, headquartered in the USA, are also possible.
Google uses the information collected on our behalf to evaluate your use of the website, prepare reports on website activities for us and provide additional services related to website and internet usage. The truncated IP address transmitted by your browser within the scope of Google Analytics will not be merged with other data from Google. The data collected in the context of using Google Analytics 4 will be stored for a period of two months and then deleted.
All of the aforementioned processes, especially setting cookies on the used device, are only carried out if you have given us your explicit consent according to Art. 6 para. 1 lit. a GDPR. Without your consent, the use of Google Analytics 4 is omitted during your visit to the site. You can revoke your consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service via the “cookie consent tool” provided on the website.
We have concluded a data processing agreement with Google, which ensures the protection of our visitors’ data and prohibits unauthorized disclosure to third parties.
For further legal information regarding Google Analytics 4, please see
https://business.safety.google/intl/en/privacy/,
https://policies.google.com/privacy?hl=en&gl=en, and
https://policies.google.com/technologies/partner-sites
Demographic features
Google Analytics 4 uses the special function "demographic features" and is able to generate statistics that make statements about the age, gender, and interests of website visitors. This is done by analyzing advertisements and information from third parties. This allows identifying target groups for marketing activities. However, the collected data cannot be assigned to a specific person and are deleted after being stored for a period of two months.
Google Signals
As an extension of Google Analytics 4, Google Signals can be used on this website to create cross-device reports. If you have activated personalized ads and linked your devices with your Google account, Google may, subject to your consent for the use of Google Analytics in accordance with Art. 6 para. 1 lit. a GDPR, analyze your usage behavior across devices and create database models, including cross-device conversions. We do not receive any personal data from Google, only statistics. If you wish to stop cross-device analysis, you can disable the "personalized advertising" function in the settings of your Google account. For instructions, please follow the link: https://support.google.com/ads/answer/2662922?hl=en
For further information regarding Google Signals, please see the following link: https://support.google.com/analytics/answer/7532985?hl=en
UserIDs
As an extension of Google Analytics 4, the "UserIDs" function can be used on this website. If you have consented to the use of Google Analytics in accordance with Art. 6 para. 1 lit. a GDPR, set up an account on this website, and log in on various devices with this account, your activities, including conversions, can be analyzed across devices.
Collection of data provided by users
To improve the analysis results for users whose contact details we have obtained in the context of business or business-like relationships, we use the "collection of user-provided data" function. Subject to your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR, we transmit within the framework of this function one or more files containing aggregated customer data about you (mainly email address and phone number) electronically to Google. Google does not receive access to plain data but automatically encrypts the information in the customer files using a special algorithm during the transmission process. The encrypted information can only be used by Google to associate it with existing Google accounts that the affected individuals have created. The processing serves the refinement of measurement data, improves cross-device user traceability, and allows the integration of analysis results into advertising personalization and conversion tracking functions of Google Ads. You can withdraw your consent at any time with effect for the future.
For further information on Google's data protection measures regarding the transmission of customer data, please refer to: https://support.google.com/google-ads/answer/6334160?hl=en&ref_topic=10550182
For data transfers to the USA, the provider has adhered to the EU-US Data Privacy Framework, which ensures compliance with the European data protection level based on an adequacy decision by the European Commission.
7.2 Google Tag Manager
This website uses the "Google Tag Manager," a service provided by the following provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereafter: "Google").
The Google Tag Manager provides a technical basis for bundling various web applications, including tracking and analysis services, and calibrating, controlling, and conditioning them through a unified user interface. The Google Tag Manager itself does not store information on user devices or read this information. The service also does not carry out independent data analyses. However, the Google Tag Manager transmits your IP address to Google upon page access and this may be saved there. A transmission to servers of Google LLC. in the USA is also possible.
This processing is only carried out if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. Without this consent, the use of Google Tag Manager is omitted during your site visit. You can revoke your consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service in the “cookie consent tool” provided on the website.
We have concluded a data processing agreement with the provider, which ensures the protection of our visitors’ data and prohibits unauthorized disclosure to third parties.
For data transfers to the USA, the provider has adhered to the EU-US Data Privacy Framework, which ensures compliance with the European data protection level based on an adequacy decision by the European Commission.
Further legal information regarding Google Tag Manager can be found at https://policies.google.com/privacy?hl=en&gl=en.
8) Retargeting/ Remarketing and Conversion Tracking
Google Ads Remarketing
This website uses retargeting technology provided by the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.
For this purpose, Google sets a cookie in your browser, which automatically allows interest-based advertising based on a pseudonymous cookie ID and on the pages you have visited. Further data processing only takes place if you have agreed with Google that your internet and app browser history will be linked to your Google account and information from your Google account will be used to personalize ads that you view on the web. If in this case you are logged in to Google during your visit to our website, Google uses your data in conjunction with Google Analytics data to create and define target audience lists for cross-device remarketing. For this purpose, your personal data may temporarily be linked by Google with Google Analytics data to form target audiences. In the context of using Google Ads Remarketing, there may also be a transmission of personal data to the servers of Google LLC in the USA.
All the above-described processes, especially the setting of cookies for reading information on the used device, are only performed if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. Without this consent, the use of retargeting technology is omitted during your website visit.
You can revoke your consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service in the “cookie consent tool” provided on the website.
For data transfers to the USA, the provider has adhered to the EU-US Data Privacy Framework, which ensures compliance with the European data protection level based on an adequacy decision by the European Commission.
Details regarding the processing initiated by Google and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites
Further information regarding Google's data protection provisions can be found here: https://business.safety.google/intl/en/privacy/ and https://www.google.com/policies/privacy/
9) Site functionalities
9.1 Instagram Plugins
Our website uses plugins from the social network of the following provider: Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
These plugins enable direct interactions with content on the social network.
To enhance the protection of your data when visiting our website, the plugins are initially deactivated and embedded in the page using a so-called “2-click” or “Shariff” solution.
This embedding ensures that when you call up a page of our website that contains such plugins, no connection to the servers of the provider is established yet.
Only when you activate the plugins and thereby give your consent to data transmission according to Art. 6 para. 1 lit. a GDPR, does your browser establish a direct connection to the servers of the provider. In this context, regardless of logging into an existing user profile, your used device (including your IP address), browser, and page history are transmitted to the provider and may be further processed there. If you are logged in to an existing user profile on the provider's social network, information about the interactions performed with the plugins is also published there and displayed to your contacts. You can revoke your consent at any time by deactivating the activated plugin by clicking again. However, the revocation does not affect the data that has already been transmitted to the provider.
Data may also be transferred to: Meta Platforms Inc., USA.
We have concluded a data processing agreement with the provider, which ensures the protection of our visitors’ data and prohibits unauthorized disclosure to third parties.
For data transfers to the USA, the provider has adhered to the EU-US Data Privacy Framework, which ensures compliance with the European data protection level based on an adequacy decision by the European Commission.
9.2 YouTube
This website uses plugins for displaying and playing videos from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.
Data may also be transmitted to: Google LLC., USA.
When you access a page of our website that contains such a plugin, your browser establishes a direct connection to the servers of the provider to load the plugin. In this process, certain information, including your IP address, is transmitted to the provider.
If the playback of embedded videos via the plugin is initiated, the provider also uses cookies to collect information about user behavior, create playback statistics, and prevent abusive behavior.
If you are logged in to an account with the provider during your site visit, your data will be directly associated with your account when you click on a video. If you do not wish to be associated with your account, you must log out before clicking the playback button.
All the aforementioned processes, especially the setting of cookies for reading information on the used device, are only performed if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service via the “cookie consent tool” provided on the website.
For data transfers to the USA, the provider has adhered to the EU-US Data Privacy Framework, which ensures compliance with the European data protection level based on an adequacy decision by the European Commission.
9.3 Google Web Fonts
This page uses so-called web fonts from the following provider, Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland, for the uniform representation of fonts.
When accessing a page, your browser loads the needed web fonts into your browser cache to display texts and fonts correctly and establishes a direct connection to the servers of the provider. In this process, certain browser information, including your IP address, is transmitted to the provider.
Data may also be transmitted to: Google LLC, USA.
The processing of personal data in connection with the connection to the font provider only takes place if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service via the “cookie consent tool” provided on the website. If your browser does not support web fonts, a standard font from your computer will be used.
For data transfers to the USA, the provider has adhered to the EU-US Data Privacy Framework, which ensures compliance with the European data protection level based on an adequacy decision by the European Commission.
10) Tools and Other Cookie Consent Tool
This website uses a so-called "cookie consent tool" to obtain valid user consents for cookies and cookie-based applications that require consent. The "cookie consent tool" is displayed to you as an interactive user interface upon page access, where you can give consent for specific cookies and/or cookie-based applications by ticking checkboxes. By using the tool, all cookies/services requiring consent are only loaded if you have explicitly given your consent by ticking the checkboxes. This ensures that such cookies are only set on your respective device if consent has been granted.
The tool sets technically necessary cookies to store your cookie preferences. Personal user data are not processed in this context.
If, in individual cases, processing of personal data (such as the IP address) does occur for the purpose of storage, allocation, or logging of cookie settings, this occurs in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in a legally compliant, user-specific, and user-friendly consent management for cookies and thus on a legally compliant design of our internet presence.
Another legal basis for processing is additionally Art. 6 para. 1 lit. c GDPR. As data controllers, we are legally obliged to make the use of technically unnecessary cookies dependent on the respective user consent.
Where necessary, we have concluded a data processing agreement with the provider, which ensures the protection of our visitors’ data and prohibits unauthorized disclosure to third parties.
For further information on the operator and the settings of the cookie consent tool, please refer to the respective user interface on our website.
11) Rights of the affected party
11.1 The applicable data protection law grants you against us as the responsible party regarding the processing of your personal data the following rights of the affected party (rights to information and intervention), whereby the respective conditions for exercising them refer to the cited legal basis:
Right to information according to Art. 15 GDPR;
Right to rectification according to Art. 16 GDPR;
Right to erasure according to Art. 17 GDPR;
Right to restriction of processing according to Art. 18 GDPR;
Right to notification according to Art. 19 GDPR;
Right to data portability according to Art. 20 GDPR;
Right to withdraw consents given according to Art. 7 para. 3 GDPR;
Right to lodge a complaint according to Art. 77 GDPR.
11.2 RIGHT OF OBJECTION
IF WE PROCESS YOUR PERSONAL DATA BASED ON OUR OVERWHELMING LEGITIMATE INTEREST IN THE CONTEXT OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION WITH FUTURE EFFECT TO THIS PROCESSING.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL END THE PROCESSING OF THE AFFECTED DATA. FURTHER PROCESSING REMAINS RESERVED IF WE CAN PROVIDE COMPELLING LEGITIMATE REASONS FOR THE PROCESSING THAT OUTWEIGH YOUR INTERESTS, FUNDAMENTAL RIGHTS, AND FREEDOMS, OR IF THE PROCESSING IS NECESSARY FOR THE ESTABLISHMENT, EXERCISE, OR DEFENSE OF LEGAL CLAIMS.
IF YOUR PERSONAL DATA ARE PROCESSED BY US FOR THE PURPOSE OF DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING. YOU CAN EXERCISE THE OBJECTION AS DESCRIBED ABOVE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL END THE PROCESSING OF THE AFFECTED DATA FOR DIRECT ADVERTISING PURPOSES.
12) Duration of storage of personal data
The duration of storage of personal data is determined based on the respective legal basis, the processing purpose, and – if applicable – based on the respective statutory retention period (e.g., commercial and tax retention periods).
When processing personal data on the basis of explicit consent in accordance with Art. 6 para. 1 lit. a GDPR, the data in question is stored as long as you do not withdraw your consent.
If there are statutory retention periods for data processed in the context of contractual or contractual-like obligations based on Art. 6 para. 1 lit. b GDPR, these data will be routinely deleted after the retention periods have expired, provided that they are no longer necessary for the fulfillment of the contract or contract initiation and/or we have no legitimate interest in further storage.
In processing personal data on the basis of Art. 6 para. 1 lit. f GDPR, this data will be stored as long as you exercise your right to object according to Art. 21 para. 1 GDPR, unless we can demonstrate compelling legitimate reasons for the processing that outweigh your interests, rights, and freedoms or the processing serves the establishment, exercise, or defense of legal claims.
When processing personal data for the purposes of direct advertising based on Art. 6 para. 1 lit. f GDPR, this data will be stored until you exercise your right to object according to Art. 21 para. 2 GDPR.
Unless the other information in this declaration about specific processing situations provides otherwise, stored personal data will be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.
Note: Our services and products are provided via external platforms. For data processing in the context of purchase, booking, or training, the respective privacy policies of the providers themselves apply:
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