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Privacy Policy

Your data is safe with us — transparency and protection are our top priorities.

At MKLR., we place great importance on protecting your privacy and personal data. Our privacy policy explains how we collect, use, and safeguard information when you use our website and services.

Privacy Policy for Our Website www.mklr.studio

1) Introduction and Contact Details of the Controller

1.1 We’re pleased that you’re visiting our website and thank you for your interest. Below, we inform you about how we handle your personal data when you use our website. Personal data refers to all data that can be used to personally identify you.

1.2 The controller responsible for data processing on this website in accordance with the General Data Protection Regulation (GDPR) is MKLR GbR, Rückersweg 6, 20537 Hamburg, Germany, Tel.: +49 155 62814375, Email: billing@mklrofficial.com. The controller is the natural or legal person who alone or jointly determines the purposes and means of processing personal data.

2) Data Collection When Visiting Our Website

2.1 When you use our website purely for informational purposes — that is, without registering or otherwise transmitting information to us — we only collect the data that your browser sends to our server (known as “server log files”). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

  • The website you visited

  • Date and time of access

  • Amount of data transferred in bytes

  • Source/referrer from which you arrived at the site

  • Browser used

  • Operating system used

  • IP address used (if applicable: in anonymized form)

Processing is carried out in accordance with Art. 6(1)(f) GDPR based on our legitimate interest in improving the stability and functionality of our website. This data is not shared or used in any other way. However, we reserve the right to review server log files retrospectively if there are specific indications of unlawful use.

2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the string “https://” and the lock icon in your browser’s address bar.

3) Hosting & Content-Delivery-Network

Framer

To host our website and display its content, we use the system provided by the following provider: Framer B.V., Rozengracht 207B, 1016 LZ Amsterdam, Netherlands.

All data collected on our website is processed on the provider’s servers. We have entered into a data processing agreement with the provider to ensure the protection of our website visitors’ data and to prohibit unauthorized disclosure to third parties.

As part of the services mentioned above, data may also be transferred for further processing on behalf of Framer Inc. in the USA.

For data transfers to the USA, the provider relies on the European Commission’s Standard Contractual Clauses, which are intended to ensure compliance with European data protection standards.

4) Cookies

To make visiting our website more attractive and to enable the use of certain features, we use cookies — small text files that are stored on your device. Some of these cookies are automatically deleted after you close your browser (“session cookies”), while others remain on your device longer and allow site settings to be saved (“persistent cookies”). In the latter case, you can find the storage duration in your browser’s cookie settings overview.

If any of the cookies we use also process personal data, this processing is carried out in accordance with Art. 6(1)(b) GDPR for the performance of a contract, Art. 6(1)(a) GDPR if consent has been given, or Art. 6(1)(f) GDPR to protect our legitimate interest in ensuring optimal functionality of the website and a user-friendly, effective site experience.

You can configure your browser to notify you when cookies are set and decide individually whether to accept them, or to exclude the acceptance of cookies in specific cases or entirely.

Please note that if cookies are not accepted, the functionality of our website may be limited.

5) Contact

5.1 WhatsApp-Business

We offer you the option to contact us via the messaging service WhatsApp, operated by WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. For this, we use the so-called “Business version” of WhatsApp.

If you contact us via WhatsApp in connection with a specific business matter (e.g., a completed order), we store and use the mobile phone number you use on WhatsApp and — if provided — your first and last name in accordance with Art. 6(1)(b) GDPR to process and respond to your request. Based on the same legal basis, we may ask you via WhatsApp to provide additional data (order number, customer number, address, or email address) to assign your inquiry to a specific transaction.

If you use our WhatsApp contact for general inquiries (e.g., about our services, availability, or website), we store and use the mobile phone number you use on WhatsApp and — if provided — your first and last name in accordance with Art. 6(1)(f) GDPR, based on our legitimate interest in efficiently and promptly providing the requested information.

Your data will only be used to respond to your inquiry via WhatsApp. It will not be shared with third parties.

Please note that WhatsApp Business has access to the address book of the mobile device we use for this purpose and automatically transfers stored phone numbers to a server of its parent company, Meta Platforms Inc., in the USA. To operate our WhatsApp Business account, we use a mobile device whose address book contains only the WhatsApp contact details of users who have contacted us via WhatsApp.

This ensures that every person whose WhatsApp contact details are stored in our address book has already consented to the transmission of their WhatsApp phone number from the address books of their chat contacts by accepting WhatsApp’s terms of use when first using the app on their device, in accordance with Art. 6(1)(a) GDPR. Therefore, data of users who do not use WhatsApp and/or have not contacted us via WhatsApp will not be transmitted.

For details on the purpose and scope of data collection and further processing and use of data by WhatsApp, as well as your rights and privacy settings, please refer to WhatsApp’s privacy policy: https://www.whatsapp.com/legal/?eea=1#privacy-policy

As part of the processing described above, data may be transferred to servers of Meta Platforms Inc. in the USA.

For data transfers to the USA, the provider relies on the EU-U.S. Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision by the European Commission.

5.2 Calendly

To provide an online appointment booking feature, we use the services of the following provider: Calendly, LLC, BB&T Tower, 271 17th St NW, Atlanta, GA 30363, USA.

For the purpose of scheduling appointments, we collect your first and last name as well as your email address (and, if a phone appointment is requested, your phone number) in accordance with Art. 6(1)(b) GDPR. These details are transmitted to the provider and stored there for appointment organization, based on our legitimate interest in effective customer management and efficient scheduling, pursuant to Art. 6(1)(f) GDPR.

After the appointment has taken place or the scheduled time has passed, your data will be deleted by the provider.

We have entered into a data processing agreement with the provider to ensure the protection of our website visitors’ data and to prohibit unauthorized disclosure to third parties.

For data transfers to the USA, the provider adheres to the EU-U.S. Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision by the European Commission.

5.3 Contacting Us

When you contact us (e.g., via contact form or email), personal data is collected. The specific data collected when using a contact form is indicated on the respective form. This data is stored and used solely for the purpose of responding to your inquiry and for the associated technical administration.

The legal basis for processing this data is our legitimate interest in responding to your request in accordance with Art. 6(1)(f) GDPR. If your contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6(1)(b) GDPR. Your data will be deleted once your inquiry has been fully processed, provided there are no legal retention obligations preventing deletion.

6) Use of Customer Data for Direct Advertising

Newsletter Subscription

When you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory detail required for sending the newsletter is your email address. Providing additional data is optional and used to personalize how we address you.

We use the so-called double opt-in procedure to send our newsletter. This means we will only send you an email newsletter once you have explicitly confirmed that you consent to receiving it. We will then send you a confirmation email asking you to click a link to verify that you wish to receive the newsletter in the future.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6(1)(a) GDPR. When registering for the newsletter, we store the IP address assigned by your Internet Service Provider (ISP) as well as the date and time of registration, to trace any potential misuse of your email address at a later time.

The data collected during newsletter registration is used exclusively for promotional communication via the newsletter. You can unsubscribe at any time using the link provided in the newsletter or by sending a message to the controller mentioned above.

Once you unsubscribe, your email address will be promptly deleted from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to use your data beyond this scope, as permitted by law and explained in this policy..

7) Web Analytics Services

7.1 Google Analytics 4

Our website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables analysis of your use of our website.

By default, Google Analytics 4 sets cookies when you visit the website. These are small text files stored on your device that collect certain information. This includes your IP address, which is truncated by Google to prevent direct personal identification.

The information is transmitted to Google servers and processed there. Transfers to Google LLC, based in the USA, may also occur.

Google uses the collected data on our behalf to evaluate your use of the website, compile reports on website activity for us, and provide other services related to website and internet usage. The IP address transmitted by your browser and shortened by Google Analytics is not merged with other Google data. Data collected through Google Analytics 4 is stored for two months and then deleted.

All processing described above — especially the setting of cookies on your device — only takes place if you have given us your explicit consent in accordance with Art. 6(1)(a) GDPR. Without your consent, Google Analytics 4 will not be used during your visit. You can revoke your consent at any time with future effect. To exercise your right of withdrawal, please deactivate this service via the “cookie consent tool” provided on the website.

We have entered into a data processing agreement with Google to ensure the protection of our website visitors’ data and to prohibit unauthorized disclosure to third parties.

Further legal information on Google Analytics 4 can be found at:

  • https://business.safety.google/intl/de/privacy/

  • https://policies.google.com/privacy?hl=de&gl=de

  • https://policies.google.com/technologies/partner-sites

Demographic Features

Google Analytics 4 uses a special “demographic features” function to generate statistics about the age, gender, and interests of website visitors. This is done by analyzing advertising and third-party information. It allows marketing target groups to be identified. However, the collected data cannot be assigned to any specific individual and is deleted after two months of storage.

Google Signals

As an extension of Google Analytics 4, this website may use Google Signals to generate cross-device reports. If you have enabled personalized ads and linked your devices to your Google account, Google — subject to your consent to the use of Google Analytics under Art. 6(1)(a) GDPR — can analyze your usage behavior across devices and create database models, including cross-device conversions. We do not receive any personal data from Google, only aggregated statistics. If you wish to stop cross-device analysis, you can disable the “Personalized Ads” feature in your Google account settings. Follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=de

For more information about Google Signals, visit: https://support.google.com/analytics/answer/7532985?hl=de

UserIDs

As an extension of Google Analytics 4, this website may use the “UserIDs” feature. If you have consented to the use of Google Analytics 4 under Art. 6(1)(a) GDPR, created an account on this website, and logged in across multiple devices, your activities — including conversions — can be analyzed across devices.

Collection of User-Provided Data

To improve analytics results for users whose contact data we have received through business or business-like relationships, we use the “Collection of User-Provided Data” feature. Subject to your explicit consent under Art. 6(1)(a) GDPR, we electronically transmit one or more files containing aggregated customer data (primarily email address and phone number) to Google. Google does not gain access to plain data; instead, the information in the customer files is automatically encrypted during transmission using a special algorithm. These encrypted details are then used solely to match them to existing Google accounts that the individuals have created.

This processing helps refine measurement data, enhances cross-device user tracking, and enables the integration of analytics results into Google Ads personalization and conversion tracking features. You may revoke your consent at any time with future effect.

For more information on Google’s data protection measures regarding customer data transmission, visit: https://support.google.com/google-ads/answer/6334160?hl=de&ref_topic=10550182

For data transfers to the USA, the provider adheres to the EU-U.S. Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision by the European Commission.

7.2 Google Tag Manager

This website uses “Google Tag Manager,” a service provided by: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter referred to as “Google”).

Google Tag Manager provides a technical framework for bundling various web applications — including tracking and analytics services — and managing them through a unified interface. Google Tag Manager itself does not store or read any information on user devices, nor does it perform independent data analysis. However, when a page is accessed, your IP address is transmitted to Google via Google Tag Manager and may be stored there. Data may also be transferred to servers of Google LLC in the USA.

This processing only takes place if you have given us your explicit consent in accordance with Art. 6(1)(a) GDPR. Without this consent, Google Tag Manager will not be used during your visit. You may revoke your consent at any time with future effect. To exercise your revocation, please deactivate this service using the “cookie consent tool” provided on the website.

We have entered into a data processing agreement with the provider to ensure the protection of our website visitors’ data and to prohibit unauthorized disclosure to third parties.

For data transfers to the USA, the provider adheres to the EU-U.S. Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision by the European Commission.

Further legal information about Google Tag Manager can be found at: https://policies.google.com/privacy?hl=de&gl=de

8) Retargeting/ Remarketing and Conversion-Tracking

Google Ads Remarketing

This website uses retargeting technology provided by: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.

For this purpose, Google places a cookie in your browser that automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you have visited. Further data processing only occurs if you have consented to Google linking your web and app browsing history to your Google account and using information from your account to personalize ads you see online. If you are logged into Google during your visit to our website, Google uses your data together with Google Analytics data to create and define audience lists for cross-device remarketing. To do this, your personal data is temporarily linked with Google Analytics data to form target groups. In the course of using Google Ads Remarketing, personal data may also be transferred to servers of Google LLC in the USA.

All processing described above — especially the placement of cookies to read information from your device — only occurs if you have given us your explicit consent in accordance with Art. 6(1)(a) GDPR. Without this consent, retargeting technology will not be used during your visit.

You can revoke your consent at any time with future effect. To do so, please deactivate this service using the “cookie consent tool” provided on the website.

For data transfers to the USA, the provider adheres to the EU-U.S. Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision by the European Commission.

Details about Google’s data processing and how Google handles data from websites can be found here: 🔗 https://policies.google.com/technologies/partner-sites

Further information about Google’s privacy policies: 🔗 https://business.safety.google/intl/de/privacy/ 🔗 https://www.google.de/policies/privacy/

9) Site Features

9.1 Instagram-Plugins

Our website uses plugins from the social network operated by: Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

These plugins enable direct interaction with content on the social network.

To enhance the protection of your data when visiting our website, the plugins are initially deactivated and integrated using a “2-click” or “Shariff” solution. This setup ensures that no connection to the provider’s servers is established when you access a page containing such plugins.

Only when you activate the plugins and thereby give your consent to data transmission in accordance with Art. 6(1)(a) GDPR, does your browser establish a direct connection to the provider’s servers. Regardless of whether you are logged into an existing user profile, certain information about your device (including your IP address), browser, and browsing history may be transmitted to the provider and possibly processed further. If you are logged into a user profile on the provider’s social network, interactions via the plugin may also be published and visible to your contacts.

You may revoke your consent at any time by deactivating the plugin again. However, this revocation does not affect data already transmitted to the provider.

Data may also be transferred to: Meta Platforms Inc., USA.

We have entered into a data processing agreement with the provider to ensure the protection of our website visitors’ data and to prohibit unauthorized disclosure to third parties.

For data transfers to the USA, the provider complies with the EU-U.S. Data Privacy Framework, which ensures an adequate level of data protection based on a decision by the European Commission.

If you'd like, I can help you summarize this section for a privacy policy, or adapt it for a specific audience or format.

9.2 Vimeo

This website uses plugins for displaying and playing videos from the following provider: Vimeo.com, Inc., 330 West 34th Street, 10th Floor, New York, NY 10001, USA

When you access a page on our website that contains such a plugin, your browser establishes a direct connection to the provider’s servers to load the plugin. In doing so, certain information — including your IP address — is transmitted to the provider.

If you start playback of embedded videos via the plugin, the provider also uses cookies to collect information about user behavior, generate playback statistics, and prevent misuse.

If you are logged into a user account with the provider during your visit, your data will be directly linked to your account when you click on a video. If you do not wish this association, you must log out before clicking the playback button.

All processing described above — especially the setting of cookies to read information from your device — only takes place if you have given us your explicit consent in accordance with Art. 6(1)(a) GDPR. You may revoke your consent at any time with future effect by disabling this service via the “cookie consent tool” provided on the website.

For data transfers to the USA, the provider adheres to the EU-U.S. Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision by the European Commission.

9.3 Youtube

This website uses plugins for displaying and playing videos from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.

Data may also be transferred to: Google LLC., USA

When you access a page on our website that contains such a plugin, your browser establishes a direct connection to the provider’s servers to load the plugin. In doing so, certain information — including your IP address — is transmitted to the provider.

If you start playback of embedded videos via the plugin, the provider also uses cookies to collect information about user behavior, generate playback statistics, and prevent misuse.

If you are logged into a user account with the provider during your visit, your data will be directly linked to your account when you click on a video. If you do not wish this association, you must log out before clicking the playback button.

All processing described above — especially the setting of cookies to read information from your device — only takes place if you have given us your explicit consent in accordance with Art. 6(1)(a) GDPR. You may revoke your consent at any time with future effect by disabling this service via the “cookie consent tool” provided on the website.

For data transfers to the USA, the provider adheres to the EU-U.S. Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision by the European Commission.

9.4 Google Web Fonts

This website uses web fonts from the following provider to ensure consistent font display: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.

When you access a page on our website, your browser loads the required web fonts into its cache to display text and fonts correctly. In doing so, it establishes a direct connection to the provider’s servers, transmitting certain browser information — including your IP address — to the provider.

Data may also be transferred to: Google LLC, USA

The processing of personal data in connection with accessing the font provider’s servers only takes place if you have given us your explicit consent in accordance with Art. 6(1)(a) GDPR. You may revoke your consent at any time with future effect by disabling this service via the “cookie consent tool” provided on the website.

If your browser does not support web fonts, a default font from your device will be used instead.

For data transfers to the USA, the provider complies with the EU-U.S. Data Privacy Framework, which ensures an adequate level of data protection based on a decision by the European Commission.

10) Tools and Miscellaneous – Cookie Consent Tool

This website uses a so-called “cookie consent tool” to obtain valid user consent for cookies and cookie-based applications that require approval. Upon visiting the site, the tool appears as an interactive interface where you can grant consent for specific cookies and/or cookie-based services by checking boxes. These services and cookies are only activated if you provide consent, ensuring that such cookies are placed on your device only when authorized.

The tool sets technically necessary cookies to store your cookie preferences. In general, no personal user data is processed in this context.

If, in individual cases, personal data (such as your IP address) is processed for the purpose of storing, assigning, or logging cookie settings, this is done in accordance with Art. 6(1)(f) GDPR, based on our legitimate interest in legally compliant, user-specific, and user-friendly cookie consent management and in ensuring the lawful design of our website.

An additional legal basis for processing is Art. 6(1)(c) GDPR, as we are legally obligated to ensure that the use of non-essential cookies depends on the user’s consent.

Where necessary, we have entered into a data processing agreement with the provider to ensure the protection of our website visitors’ data and to prohibit unauthorized disclosure to third parties.

Further information about the provider and configuration options of the cookie consent tool can be found directly within the corresponding interface on our website.

11) Data Subject Rights

11.1 Under applicable data protection law, you have the following rights with respect to the processing of your personal data by us as the controller. The legal basis for exercising each right is referenced accordingly:

  • Right of access pursuant to Art. 15 GDPR

  • Right to rectification pursuant to Art. 16 GDPR

  • Right to erasure pursuant to Art. 17 GDPR

  • Right to restriction of processing pursuant to Art. 18 GDPR

  • Right to notification pursuant to Art. 19 GDPR

  • Right to data portability pursuant to Art. 20 GDPR

  • Right to withdraw consent pursuant to Art. 7(3) GDPR

  • Right to lodge a complaint pursuant to Art. 77 GDPR

11.2 Right to Object

IF WE PROCESS YOUR PERSONAL DATA BASED ON OUR OVERRIDING LEGITIMATE INTERESTS AS PART OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, WITH EFFECT FOR THE FUTURE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE AFFECTED DATA. HOWEVER, FURTHER PROCESSING MAY BE PERMITTED IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS THAT OVERRIDE YOUR INTERESTS, RIGHTS, AND FREEDOMS, OR IF THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE, OR DEFENSE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT TO SUCH PROCESSING AT ANY TIME. YOU MAY EXERCISE THIS RIGHT AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING YOUR DATA FOR DIRECT MARKETING PURPOSES.

12) Duration of Storage of Personal Data

The duration of storage of personal data depends on the applicable legal basis, the purpose of processing, and — where relevant — statutory retention periods (e.g., commercial and tax law requirements).

If processing is based on explicit consent pursuant to Art. 6(1)(a) GDPR, the data will be stored until you revoke your consent.

If statutory retention periods apply to data processed under contractual or quasi-contractual obligations pursuant to Art. 6(1)(b) GDPR, such data will be routinely deleted after the retention period expires, unless it is still required for contract fulfillment or initiation, or unless we have a legitimate interest in continued storage.

If processing is based on Art. 6(1)(f) GDPR, the data will be stored until you exercise your right to object under Art. 21(1) GDPR, unless we can demonstrate compelling legitimate grounds for processing that override your interests, rights, and freedoms, or the processing serves the establishment, exercise, or defense of legal claims.

If personal data is processed for direct marketing purposes under Art. 6(1)(f) GDPR, it will be stored until you exercise your right to object under Art. 21(2) GDPR.

Unless otherwise stated in this privacy policy regarding specific processing situations, personal data will be deleted once it is no longer necessary for the purposes for which it was collected or otherwise processed.


Note: Our services and products are provided via external platforms. For data processing related to purchases, bookings, or training sessions, the respective privacy policies of those providers apply in addition.

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